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2020.je : Jersey in the Digital Age (2001)

In 2001, the Jersey Information Society Commission, having seen the success of BusinessLab's 'Digital Advantage' programme in the UK, invited BusinessLab to set up a subsidiary in the Channel Islands to support the development of the emerging e-business strategy there.

As a result of this move, Jersey BusinessLab, along with a team from the University of St Andrews, were commissioned to undertake a major scenario project to look at a number of possible futures for Jersey, particularly with regard to the likely impact of ebusiness on the offshore finance industry and the possible threats to Jersey therein.

Following extensive research involving the close involvement of the Jersey community - residents and incomers - three scenarios where developed. 

The scenarios - "Help", "Imagine" and "Yesterday" - launched in 2003, drew extensive media coverage and stimulated community-wide debate. Jersey's most recent economic strategy is appropriately titled, "Imagine".