Research Projects

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LabNotes

In February, Gregor Rae, Chairman and CEO of BusinessLab, gave an inaugural lecture to the International MBA student cohort at the University of Aberdeen. "The Art of the Pitch" is the first of two modules intended to help students improve and finesse their presentations to potential investors and employers. The second module is entitled "The Science of the Pitch".

The future is in Newcastle

Technology Watch website lauds the Microsoft Corporation - ActiveAge presentation at the Gerontological Society of America's annual conference in New Orleans, and cites Newcastle upon Tyne as 'the future' in terms of ageing.

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ActiveAge

The ActiveAge team has started another wave of research into robotics, which will provide the theme for the next ActiveAge publication. A Newcastle partner meeting has also been scheduled for the 26th of January, when plans for the 2011 ActiveAge Summit will be finalised.

Renewables

The BusinessLab research team has been looking into the growing renewable energy sector. The team is particularly interested in the markets and business models that are developing within this area - and the strategies and processes that are being deployed to capitalise on the opportunities.

More Agents for Swansea

The City and County of Swansea Council are training up a new cohort of Signature Agents. A total of 36 new Agents are being trained to deploy the Family Learning Signature with families across the city.

Home Research ActiveAge

ActiveAge

"There is a new look to old age. Old does not necessarily mean ill, disabled or poor. The focus of an ageing population, today and in the future, is on personal independence and optimal living." Professor Joseph Coughlin, MIT AgeLab

ActiveAge is a collaborative action research programme that is exploring the opportunities that lie within new markets being created by the ageing demographic and how ICT innovation can help to meet the changing social, physical and economic needs of an ageing society. 

Projections show that by 2025 there will be more than 116 million people in the EU over the age of 60. This changes the way we have to think about the workplace; it questions the functionality of the home; it demands a radical review of how we design for mobility, and it asks increasingly searching questions about the way in which we deliver public services. Society as a whole - business, government, academia and community - must consider how this apparent 'problem' can be turned into an opportunity.

It was in response to such challenges that ActiveAge was conceived. Inspired by the work of Joseph Coughlin, founding Director of MIT's AgeLab, BusinessLab created the ActiveAge programme and formed the consortium of foundation partners to support the early collaboration with Professor Coughlin that led to the ActiveAge themes.

Recent research has focused on age-friendly cities and ways in which 'age friendliness' can be assessed. We have also been looking into the importance of 'inclusive' design, in ICT and other products, for older people. The ActiveAge view is that by designing for the old you automatically include the young. This is crucial for many organisations who, in order to reap the benefits of the ageing population, need to start focusing on an older consumer.

Working with our partners such as Microsoft Corporation and Newcastle City Council we have been looking at new possibilities for service delivery using innovative ICT solutions. In collaboration with our third sector partners we have been looking at metrics for age friendliness and how to capitalise on age friendly best practice from around the world.